Loading releases...

Institutional

Portobello Grupo

Find bellow:

As operações estão organizadas em quatro unidades de negócios distintas: Portobello, Portobello Shop, Pointer e Portobello America.

O Portobello Grupo (PBG S.A.) é líder na indústria de revestimentos cerâmicos no Brasil, além de abastecer o mercado internacional, atendendo a 75 países. Suas operações incluem duas fábricas no Brasil e uma recém-lançada nos Estados Unidos, 25 lojas próprias, 133 franquias, duas unidades da Officina Portobello e nove Centros de Distribuição - sete no Brasil e dois nos EUA. Sediado em Tijucas, Santa Catarina, tem capacidade para produzir 45 milhões de m² de revestimentos cerâmicos anualmente somente no Brasil. Com uma atuação consolidada no segmento do varejo e, avançando na condição de empresa global, adota uma abordagem centrada no cliente e no design, que considera a gestão dos impactos e a geração de valor para os demais públicos de relacionamento..

Manifest

The environment in which we live is the essence of our business.

We believe that design is the competence that makes us unique and innovative. It transforms peoples’ lives and expresses in our products, environments and experiences with our brand.

Our business environment is global, but design may reflect the local context.

Our culture, strategy and management must enable the creation and distribution of Portobello design, generating value to all the audiences, through our integrated model, with operational efficiency indicated by profitability.

Sustainability

Sustainability for Portobello means being aware of our actions and the impact of our choices. It means understanding the responsibility that comes with being an integral part of our society and ecosystem.

It means being committed with its entire production and distribution chain, helping build a future in which we all evolve together.

Portobello Design

Natural design.
Authorial design.
The gaze frame.
Boundaries that expand.
Welcoming spaces.
Design from the outside to the inside, and from the inside to the outside.
Portobello Design.

Purpose

Living Design.
Transform environments and inspire people.

Vision

Become the leading company in Brazil, and global protagonist in solutions on coatings, through design and innovation.

Belief

Design adds intelligence, beauty and safety to life.

All Portobello products are developed in a sustainable way, respecting biodiversity and the use of natural resources. Inside the production process, worth highlighting the main stages:

Deposits

A Portobello cuida da regeneração ambiental das jazidas respeitando a vocação natural de cada área. Além de seguir critérios pré-estabelecidos para gestão de impactos sociais e de licenças das jazidas, com auditorias periódicas a fim de promover a preservação da biodiversidade e o controle da qualidade da água.

Water

Além de possuir fontes próprias de captação, a Portobello reutiliza 100% da água no processo produtivo através da aplicação de um circuito fechado, que evita o uso desenfreado de um recurso tão essencial e limitado no planeta. Além disso, a Portobello investe em projetos para uso eficiente da água no processo produtivo.

Energy

O calor do próprio processo de produção das cerâmicas é reutilizado como fonte de energia. A Portobello investe constantemente em energias limpas e em tecnologia para uso cada vez mais racional dos recursos naturais. Atualmente, cerca de 50% da energia elétrica consumida pelo Portobello Grupo é de origem eólica, uma fonte de energia renovável.

Waste

99,9% dos resíduos gerados pela Portobello são ressignificados ou reciclados, promovendo uma economia circular e responsável: Uso de resíduos gerados na Portobello na fabricação das próprias embalagens de papelão; uso de resíduos de terceiro para composição das embalagens de plástico e papelão; logística reversa de embalagens dos Centros de Distribuição para a fábrica da Portobello; uso de resíduos plásticos gerados na Portobello para composição das lixeiras utilizadas na indústria.

Our numbers

+3.434

+ 3.434 employees

30.000

30 million square meters produced annually

R$ 1.4 BI

R $ 1.4 billion in gross revenue

Portobello Timeline

Having four decades of history, Portobello is guided by innovative initiatives that have highlighted its trajectory and made it reach the level to become one of the greatest companies in Brazil and Latin America

Start of the building of Portobello America factory in the US in the state of Tennessee.

iF Design Awards 2022 - the Oscar of design in the Product category to Cobogó Mundaú.

Cladding 100% digital with more than 40 hours of live broadcast of events.

Inauguration of the Slab Monument at Tijucas plant.

Lastras Factory Opening

Implementation of the Solidary Collective in the Portobello Shop chain, with social actions such as Winter Clothing Campaign, Children's Day, Cristimas Volunteer and Blood.

Portobello's 40th Anniversary

Large Formats Launching: 1,20x1,20, 80x1,60 e 1,20x2,40.

Launch of Portobello America, in the United States

Adhesion to the UN Sustainable Development Goals

Launch of Officina Portobello project in SC stores

Officina Portobello Project start.

First Standard Store Project with Green Building Leed certification.

Portobello´s Group institution.

Pointer Opening, the most sustainable factory in Latin America

Large Formats Launching

Portobello becomes the leading ceramic tile company in Latin America

Start of digital printing technology production

Product innovation with the launch of reduced thickness porcelain tiles - Extra Fine - at the same time to Italian brands.

Industrial Park expansion and Portobello Shop Stores network consolidation with 100 stores.

Adhesion to the New Market.

Export reaches 60% of sales.

Product innovation with porcelain tile production start

Beginning of the use of Natural Gas, clean energy for ovens and dryers.

Launch of the Portobello Shop Franchise Network

We started the first stage of the Alamandas Allotment project, with the construction of 162 popular houses

Implementation of the first oven to receive heat recovery technology, thereby saving energy, reducing the environmental impact of production

Construction of the new industrial effluent treatment station, which made it possible to separate solid particles so that they could be recycled and returned to the production chain as raw material.

Beginning of the outsourcing bringing to Brazil the trend ceramic typology, the porcelain tile imported from Italy.

Product innovation with coatings for facades launching.
Capital opening

Industrial Park expansion, reaching 1 million m2 / month.

Product innovation with the launch of the 1st flooring line for high traffic, the Heavy Load line.

First exportations.

Portobello's ceramic activities start, inspired not only by the commercial vein, but by the aspiration to transform the Tijucas community